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CONTENT CREation – The 5 Stages of Content Creation and Promotion

An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content. His vision of lean content marketing guides the development of the Scoop.it platform as well as the editorial line of our blog and resources. Guillaume is a serial entrepreneur, an avid freeride skier and a rock singer.

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