Simply writing high-quality content or using graphics isn’t enough for the business to get recognition in front of the targeted audience. One must put the effort in publishing the content on the blog. Again the next step is to go ahead with the promotion of the content on the development platforms.
These days the content marketing platforms are working as the software solution for enabling marketing organizations to centralize and manage the upstream marketing procedure. It will remove the hassles right from the planning and briefing to the collaboration and approvals.
So, there’s a rise in the adoption of content marketing strategies that will serve as a way for the business to face challenging issues. The tactic helps in the improvement of brand awareness, connecting with the target audience as well as boosting sales. It will also engage the prospects and customers in a completely new way.
Importance of Content Promotion Platforms
The marketers on Facebook, Google+, and Twitter are undoubtedly making use of the social platforms for the promotion of their content. The social platforms help in the maintenance of the personal profile contacts. Marketers can gain the position on the social feed of the followers with the help of these platforms. So, the strategies are becoming vital for the marketers to look for platforms that will get them noticed and drive significant traffic for their website.
The content promotion platforms are essential because they will create brand recognition as well as awareness. The blog websites, social profiles, and other entities become the owned media. It means that there’s an opportunity to share whatever you want. Sharing the content on multiple platforms will help increase brand awareness and recognition because it has the strength of catching the attention of the huge number of visitors on every channel.
Top Content Promotion Platforms 2020:
1. BuzzStream
BuzzStream is the platform that will make email outreaching easier as well as more efficient. It will lead to the automation of a lot of leg work involved in the outreach. Some of them are like researching prospects, sending follow up, email tracking, link building, as well as finding the email addresses. The link building campaigns prove to be daunting. It leads to the identification of the contact information, management of communications, management of the link opportunities, linking the request sent, and monitoring the backlinks.
There is a management of the communications between themselves as well as the owner or writer of the website. Such aspects make the platform the high-end communication monitoring system. The valuable platform is now driving Search Engine Optimisation because it will help ensure that the work gains a higher ranking in the search results. This is a platform that works as a critical tool for marketers. It has become the collection of hundreds of thousands of users who are working on one single interest.
- Visit - https://www.buzzstream.com/
2. LinkedIn
Relationships on this platform are quite professional and build a close connection to the industry level contacts. So, you will get more clients and co-workers when you are joining LinkedIn and accessing the service. It will ensure that the audience will be smaller but the most relevant ones for content marketing. The posts receive more LinkedIn share than Facebook ads and Google + recommendations. The B2B content marketers are around 7097 members. The search engine is around 14343 members as well as a content marketing group is around 9652 members.
- Visit - https://in.linkedin.com/
2. Instagram
Instagram doesn’t come with the hyperlink or clickable URLs in the photo descriptions. But, there are still many ways that will be beneficial for the writers. Using this platform will help even the marketers to have a link to the blog or website in his or her bio section. It will allow users to post the clickable hyperlinks as well as allow writing a brief description of the background and the topics covered.
So, users will get the option of visiting the profile page. You can also get the opportunity of the Instagram photos for sharing your expertise. Just post a photo from the article and include lines that will summarise the point. You can also use related hashtags as well as watch the like-minded people start commenting on your photo. Including the quick line will also draw the attention of plenty of visitors.
- Visit - https://www.instagram.com/
4. Facebook Ads
Facebook is the largest social network and comes with endless promotional opportunities for the content. You will get three major locations for advertising your content. The newsfeed is the most popular and works for advertising ads. It works seamlessly in the field of catching the attention of the user along with the content.
The mobile is a section with 1.01 billion mobile monthly active users. A huge number of people love the optimized content for the mobile. So, it will enhance the visibility of the content.
Then there is a right-hand column below the trending topics section. The placement will then move down as the users start scrolling through the feed advertising on Facebook. It will allow you to reach the largest audience in the world.
5. Pinterest
Pinterest is the pioneer of the photo album style content. It is boasting over the 5 to 10 years with its organized photo content image and everything else that is extremely sharable. Content marketers love the advantages of the photo distribution channel and also its benefits in promoting the content. So, you will get increased visibility and encouragement for facing a bigger audience.
When someone uses the pin it button, it appears near the visitors and becomes the additional source for spreading the content on the Pinterest platform. It also encourages the visitors on the website to start following you on Pinterest for getting more content
How are the content promotion platforms different from traditional platforms?
There are plenty of differences between content promotion platforms and traditional advertising platforms.
- The major difference is permissibility. The content promotion platforms give consumers the freedom to seek out and consume the desired content whenever wanted.
- In terms of information, content marketing is preferred because it will offer a valuable evaluation to the consumers. It can educate the readers and give them a broad insight into the business. So, the increased customer engagement and loyalty make it stand out.
- Content marketing can earn the audience by giving valuable Insight against traditional advertising. Content marketing does not aim at only adding an audience based on interaction. Rather, it helps start the conversation with potential consumers. They can share value and convince consumers consistently. Using the strategies make content promotion platforms the leading ones in the industry.
- In terms of sensibility, content marketing is better than traditional marketing because it will enable marketers to hone marketing strategies in real-time platforms. Marketers will get the opportunity of working and investing more time and effort in the strategies for the achievement of better results. The use of analytic programs, as well as the aspects of sales and marketing, make the content promotion platforms the leading ones for the broadening of the business, and increased ROI.
Final Word:
By now you have got the idea about the top content promotion platforms that will allow building relationships with the administrators and influencers. Understanding the aspects of the platforms require consistency as well as considerable effort.
You can add value to the community for getting the traffic in the reciprocation. So, now start developing better actions by signing up on any of the top listed platforms that will ensure you get the scope for experimenting with the distribution channels. The massive traffic you will get with these platforms will ensure fetching you better prospects in the long run.